Session 2 · Brand Activation · KEDGE ISEM
What is the best
Brand Launch
or Brand Activation?
Club, sponsor, event or athlete — submit your example. The room votes. The best one wins.
💡 Need inspiration? Pick a leverage point
🛍 Merchandising
📄 Licensing
🚀 Diversification
🤝 Association & Collab
📣 Brand Campaign / Visibility
⭐ Influence
STEP 01
Submit
Your best example of a sports brand launch or activation.
STEP 02
Pitch it
Justify in 2-3 lines why it's brilliant. Be convincing.
STEP 03
Vote
The room picks the winner. One vote per person.
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05:00
Step 01
Submit your example
A launch, a campaign, an activation. The one that made you think "that's absolutely brilliant".
Step 02
Vote for the best
One vote only. Criteria: originality, impact, memorability, virality.
🎯 Originality
💥 Impact
🔥 Memorability
📱 Virality
Results
The room's verdict
0 votes cast