Session 3 · AI Exercise · KEDGE ISEM · 8 minutes

Brief Battle

📰 Today's news
Tonight — March 26, 2026 · 9PM · Gillette Stadium, Boston
France vs Brazil. The biggest friendly before the World Cup. Same stadium where France will play their group stage in June. 3 months to go. Deschamps' last squad selection before the final 23. The whole world is watching — and it's happening in the US, right in the heart of World Cup territory.
🏷 Pick your brand — one per group
🎵 Spotify
🏦 Revolut
🎯 Betsson
👟 Nike
🔴 AS Monaco
Your choice →
🎯 Your task
Write one reactive piece of content — Instagram caption or X post — in response to today's news, for your chosen brand.
6–8 sentences max. Every word must earn its place.
It must be publishable today — not tomorrow, not next week.
It must be something only your brand could post. Remove the logo — would anyone know it's yours?
End with one line that could become a tagline.
🚫 Forbidden — for everyone
"Welcome back" "That's sport" "Anything is possible" Generic celebration Stats or numbers Emojis as decoration Press release tone Any line Adidas could also post
🎨 Tone references
Supreme · Highsnobiety · Early Nike
Not a press release. Not Wikipedia. Not a fan account.
⚡ The one rule
You can only use one prompt. No iterations, no corrections.
What you send is what you present. Build your prompt like a brief — not like a Google search.
08:00
8 minutes. One prompt. One post. Go.
"Same news. Same tool. Same 8 minutes. — What changes everything is knowing your brand."